Live streaming is all the rage these days. First it was Periscope taking us into the wild west of broadcasting from anywhere, and soon thereafter Facebook launched it’s own live streaming app dubbed Facebook Live. I personally still love Periscope, but Facebook is so easy considering you already have your built in audience.
Do you have Facebook Live?
By now, yes everyone has the ability to go LIVE on Facebook. Exciting and terrifying right?! But how do you actually go live? Easy! Just hit “STATUS UPDATE” on your personal profile, or “PUBLISH” on your business or fan page. Then look for this little human icon!
Once you hit the Live Stream Icon, it’s time to get busy! Choose which way you want your camera turned, then click “CONTINUE”. Remember phone needs to be VERTICAL when live. You do have the capability to broadcast horizontally, but your viewers will see you sideways when you are live. Totally up to you, but for now I recommend vertical.
If you’re on your personal page, you can choose who you broadcast to on the next screen.
This is what we call a TEASE in the broadcast world. You want to entice your viewers enough to encourage them to tune in, but don’t give too much away. If you’re a bakery or a food blogger and are doing a demo, don’t title it, “S’mores Cupcake Recipe.” Title it, “The BEST S’mores Cupcakes You’ll Ever Taste!” You can even use an emoticon or two to convey your enthusiasm, just don’t over do it. Don’t forget to sell yourself!
You can also go live within Facebook groups as well!
Why Use Facebook Live?
If you’ve never done a live stream, you’re probably wondering, “But WHY do I really need to do this?” All live streaming tools do one important thing, they help you build INSTANT CREDIBILITY with your audience. It doesn’t matter if you’re a writer or blogger, small business owner, chiropractor, realtor, whatever your profession, if you’re trying to reach an audience, video is a surefire way to establish yourself as an expert. It gives people a face to trust, they finally are able to hear your voice, and most likely they will learn something helpful. And videos reach far more people on Facebook, hence increasing your visibility and digital imprint.
Have I convinced you to try it but not sure what to say? Don’t worry I’ve got you covered!
I wrote a FREE guide just for you!
Want more tips on what to actually say, how to say it, and how to convert your viewers into readers or customers? Then please download my FREE guide, HOW TO ROCK FACEBOOK LIKE A PRO! It’s time to rip off the band aid and go for it! And if you need media training, or want a more personal consultation, I’m now open for business! Please email at firstname.lastname@example.org, I’d love to help you start dominating the world of video!
And don’t forget to connect with me on Facebook so I can watch your live streams!